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Tuesday, January 11, 2005


Lame is… part three

Ah, another press release, and I’m sure they wouldn’t bother unless it was about something very important. How ’bout the lead on this one? That’s what we journalists call a “zinger.” Or something stupid like that.

Yeah, don’t waste your money. Instead, “plan to surprise your pet.” Like that takes planning.

Once again, this first appeared on Lame is… in 2001.

You better believe it!
This Valentine’s Day, Say it With Kibbles
Iams Survey Reveals Pets are America’s True Sweethearts
DAYTON, Ohio, Feb. 9 /PRNewswire/ — Don’t waste your money on chocolates and flowers this Valentine’s Day.
Instead, devote your attention to the one creature in your life who gives you unconditional love every day of the year &mdash your pet.
You won’t be alone. In a Good for Life® survey conducted by The Iams Company, pet owners across the country revealed that they had special Valentine’s plans for their pets:
•41 percent of pet owners plan to give their pets a special food treat
•19 percent will shower an extra amount of love and attention on their four-legged friends
•16 percent plan to surprise their pets with a special Valentine’s Day toy
“This Valentine’s Day, you won’t be the only one to whisper those three little words to a furry friend,” said Lara Strazdin, manager of communications, The Iams Company. “In fact, our survey showed that 91 percent of pet owners have said ‘I love you’ to their pet.”