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Monday, January 10, 2005


Lame is… part two

This is the kind of garbage that PR people get paid to write and distribute every day of the week. Whenever I got upset about my job at the ad agency, I would read a few of these and remember that things could always be worse. In this case, I was thankful that I didn’t have to a) design menstruation-themed web sites for teen girls, b) write about those web sites as if they were good things or c) carry a business card that says “Vice President, Global Feminine Care Strategic Planning.”

I think this press release is from 2000, and it became part of Lame is… in early 2001.

Ms. Period Face
Teen Girls Have a New Place to Hangout
Always, Tampax and Alldays Launch BeingGirl.com
A New Website Designed By and For Teenage Girls
CINCINNATI, July 26 /PRNewswire/ — BeingGirl.com, a new website for teenage girls is being launched today by Always pads, Tampax tampons, Alldays pantiliners, and Always wipes. The site creates an entertaining place for teens….
The development of BeingGirl.com was driven by an advisory board of teenage girls…. The site offers more than 500 articles on serious topics the teens have said they would like to learn more about…. Just as important, they said they would also like to have fun on-line. To address that, Ms. Period Face and screen savers like the Super Femmes and dancing tampons, as well as having e-mail greetings available, provide light-hearted entertainment.
“As part of our ongoing commitment to women’s health, this site offers information and connections that can help teen girls make important decisions that will positively impact their lives,” said Tom Handley, P&G vice president, Global Feminine Care Strategic Planning….