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Blosxom

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Tuesday, December 21, 2004

Links

Macintosh: The Campagnolo of computers

There’s a blog I enjoy called The Cult of Mac, and the title pretty much says it all. A great post there the other day discussed a Bicycling magazine article on the legions of people loyal to Campagnolo components.

The parallels between Mac addicts and Campy cultists are striking. Both pay a premium for well-designed, visually appealing products, often featuring unfamiliar technology that later becomes standard. Both are proud minorities, giving the collective finger to companies with a virtual monopoly in the field (Shimano, in case you haven’t heard, is the Microsoft of bicycle components). And both groups include extremists that take things a little too far. But I’ve said enough; read the story.